Website Optimization Archives

'Companion' Campaigns Create Harmony, ROI

Do you remember the story line from the movie “The Breakfast Club?” It was based on a familiar theme: social groups are forced into close proximity and their differences seem insurmountable. In "The Breakfast Club," it was the Jocks,... Read on »

08.21.07 | Posted by Jamie Roche in Website Optimization | Permalink | (TrackBacks: 0)

Flash Forward: 6 Steps to Optimizing Flash Video for User Engagement

As engagement becomes a more valuable - and measurable - metric, optimizing Flash videos and other rich internet applications becomes critical. We at OTTO Digital and Offermatica have been optimizing flash for some time with clients. Here are some of... Read on »

06.14.07 | Posted by Jon Mendez in Website Optimization | Permalink

The Future of Marketing is Here

Over the last couple of days, USA today covered the new TV lineups for the major networks. Crime and legal dramas are in, comedy is out, sadly for the art of TV, reality TV is still with us. But do... Read on »

05.17.07 | Posted by Jamie Roche in | Permalink

SEO and Home Page Testing

I read a very thoughtful post from Stephan Spencer's Scatterings that raises an incredibly important point and suggests even more insights. The money quote: The problem I have with conversion optimization services [all company names deleted] is less that they... Read on »

05. 8.07 | Posted by Matthew Roche in Website Optimization | Permalink

Five Tips For Online Testing

Below, you'll find five pertinent, useful tips that were pulled from an article by Alan Rimm-Kaufman which first appeared in the September 2005 issue of Catalog Success. (I'll post the next five in the next few days.) Almost any question... Read on »

04.25.07 | Posted by Jamie Roche in Website Optimization | Permalink

Think ‘Evolutionary,’ Not Revolutionary, with Site Re-Designs

“On that fateful Tuesday morning, a big switch was flipped, and if we were lucky things improved.” That’s how the ecommerce marketing manager for a large online retailer described the company's old approach to site redesign: they’d spend a month... Read on »

04.24.07 | Posted by Matthew Roche in Website Optimization | Permalink

First Level Segmentation

The battle to extract value from ANY segmentation exercise comes down to how well, and how quickly segments can be identified that respond to different treatment.  There are several parts to this.  First segments need to be selected.  These segments... Read on »

04. 4.07 | Posted by Jamie Roche in Website Optimization | Permalink