Targeting Archives

Onsite Behavioral Targeting “Quick Wins”

We've had mixed success encouraging companies to engage in on-site behavioral targeting for 4 months since releasing Offermatica Affinity Targeting. I should clarify. When companies DO affinity targeting they see improvement in their key performance metrics. Yet it remains difficult... Read on »

10.19.07 | Posted by Jamie Roche in Targeting | Permalink | (TrackBacks: 0)

The Personalization Gap

“Welcome back Mr. Roche, what can I do for you today? “ “I’m glad you called, I was about to call you. There is a stock that I think you should look at.” “We just got the silver one with... Read on »

06.19.07 | Posted by Jamie Roche in Targeting | Permalink

The Future of Marketing is Here

Over the last couple of days, USA today covered the new TV lineups for the major networks. Crime and legal dramas are in, comedy is out, sadly for the art of TV, reality TV is still with us. But do... Read on »

05.17.07 | Posted by Jamie Roche in | Permalink

Running Multiple A/B Tests on the Same Landing Page

If you want to optimize two separate elements on the same page, there are a few things to keep in mind. On miacosa.com, I currently have two A/B test taking place. The most obvious one is the hero shot where... Read on »

04.18.07 | Posted by Brian Hawkins in Landing Pages | Permalink

One Size Doesn't Fit All

This was in Advertising Age this morning: Local Focus: John Fleming, exec VP-chief marketing officer of Wal-Mart's Wal-Mart Stores Division, said the retailer is working to base product selection in stores more on the needs of the local community... Read on »

04. 1.07 | Posted by Jamie Roche in Targeting | Permalink | (Comments: 0) | (TrackBacks: 0)

Altima's Guerilla Campaign Fizzles Online

Anticipointment - When We raise expectations to the point that our subsequent delivery actually creates ill will. Check out this Altima campaign... Read on »

03.28.07 | Posted by Matthew Roche in Targeting | Permalink | (Comments: 0) | (TrackBacks: 0)

Beyond Keyword Optimization

Contributed by Rob Schmults Vice President Sporting Goods and Business Management, GSI Commerce The rate of change online used to be fun. Chasing the cutting edge was an exciting occupation with limited accountability. But now ROI, quarterly budgets, and the... Read on »

01. 1.07 | Posted by Jamie Roche in Targeting | Permalink | (Comments: 0) | (TrackBacks: 0)