Landing Pages Archives

Should "Ugly" Always Win?

We recently engaged with a client to develop and test multiple versions of landing pages for their Google PPC traffic. After running these tests for a little over 2 weeks, we discovered a page that performed over 140% better than... Read on »

11.15.07 | Posted by John Broady in Landing Pages | Permalink | (Comments: 0) | (TrackBacks: 0)

Media Sites: Make Your Content Pages Count

If you’re in the internet content business, you probably still think of your web site as a magazine, with your home page serving as the glossy, attention-getting cover. I hate to break it to you, but it’s likely that less... Read on »

11. 2.07 | Posted by John Broady in Landing Pages | Permalink

The Future of Marketing is Here

Over the last couple of days, USA today covered the new TV lineups for the major networks. Crime and legal dramas are in, comedy is out, sadly for the art of TV, reality TV is still with us. But do... Read on »

05.17.07 | Posted by Jamie Roche in | Permalink

Running Multiple A/B Tests on the Same Landing Page

If you want to optimize two separate elements on the same page, there are a few things to keep in mind. On miacosa.com, I currently have two A/B test taking place. The most obvious one is the hero shot where... Read on »

04.18.07 | Posted by Brian Hawkins in Landing Pages | Permalink

7 Rules for Landing Page Optimization

This is from Jon Mendez' blog: optimizeandprophesize.com: This is by no means a definitive look at what matters on landing pages. There are more than seven rules. For additional insight I would direct you to this three-part series on Landing... Read on »

04. 5.07 | Posted by Jon Mendez in Landing Pages | Permalink

Landing Page Optimization Using the Taguchi Method

Like most (all) companies with websites, improving the conversion rate of paid traffic is a priority for us. When this optimization was, we sent all traffic to our home page and we tested our homepage content and layout to identify... Read on »

03. 5.07 | Posted by Jamie Roche in Landing Pages | Permalink | (Comments: 0) | (TrackBacks: 0)

Landing Page Techniques Lower Acquisition Costs

Contributed by Matthew Roche, CEO Offermatica Any marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost. With acquisition costs that can rise to $60 to... Read on »

01.10.07 | Posted by Jamie Roche in Landing Pages | Permalink | (Comments: 0) | (TrackBacks: 0)