7 Rules for Landing Page Optimization
This is from Jon Mendez' blog: optimizeandprophesize.com:
This is by no means a definitive look at what matters on landing pages. There are more than seven rules. For additional insight I would direct you to this three-part series on Landing Page Optimization. However, these seven basic elements are ones I’ve used consistently for many years now with great results.
1. Have a Clear and Direct Headline
Your landing pages should be designed so that the headline is the first thing a user sees upon landing. First impressions on landing pages are as important as they are in the offline world. Make sure the headline is a direct and simple statement of what the user is trying to accomplish. The goal of the headline is to bridge the moment of recognition so the user knows the rest of the page is aligned with completing their goal.
2. Place High Value on Whitespace
Users do not read all the text on a web page. Users scan the text and take away only certain elements that they use to make a decision if the page is relevant to their goal or not. Clean use of space allows users to scan and absorb key messages.
3. Deliver Your Value Proposition with Short Direct Messaging
Your value props should all be the answers to “why?” Keep them limited to three or four bullet points and don’t mince words. This is no time to get cute either. If users can’t quickly and easily understand the benefits of you product or service they will not hesitate to click the back button.
Click here to read the rest of the article on Jon's blog.
