November 2007 Archives

Should "Ugly" Always Win?

We recently engaged with a client to develop and test multiple versions of landing pages for their Google PPC traffic. After running these tests for a little over 2 weeks, we discovered a page that performed over 140% better than... Read on »

Media Sites: Make Your Content Pages Count

If you’re in the internet content business, you probably still think of your web site as a magazine, with your home page serving as the glossy, attention-getting cover. I hate to break it to you, but it’s likely that less... Read on »