June 2007 Archives

The Personalization Gap

“Welcome back Mr. Roche, what can I do for you today? “ “I’m glad you called, I was about to call you. There is a stock that I think you should look at.” “We just got the silver one with... Read on »

06.19.07 | Posted by Jamie Roche in Targeting | Permalink

Flash Forward: 6 Steps to Optimizing Flash Video for User Engagement

As engagement becomes a more valuable - and measurable - metric, optimizing Flash videos and other rich internet applications becomes critical. We at OTTO Digital and Offermatica have been optimizing flash for some time with clients. Here are some of... Read on »

06.14.07 | Posted by Jon Mendez in Website Optimization | Permalink