May 2007 Archives

The Future of Marketing is Here

Over the last couple of days, USA today covered the new TV lineups for the major networks. Crime and legal dramas are in, comedy is out, sadly for the art of TV, reality TV is still with us. But do... Read on »

05.17.07 | Posted by Jamie Roche in | Permalink

Small Changes Can Have Big Results - Skype

Another interesting optimization OTTO Digital ran for Skype UK focused on their top navigation bar. As Skype is extends its focus from free downloads to e-commerce, the company wants to drive more purchases (calls to landlines, voicemail, ringtones, accessories, etc.).... Read on »

05.16.07 | Posted by Andre Prevot in Copy Optimization | Permalink

There's No Such Thing as the Perfect Design

Your client may not know it, but you certainly do: your designs could be better. Maybe you're creating a new homepage, or redesigning a checkout flow, or creating a new flash game. Maybe you're even helping your customer rework... Read on »

05.16.07 | Posted by Michael Krypel in Site Design | Permalink

SEO and Home Page Testing

I read a very thoughtful post from Stephan Spencer's Scatterings that raises an incredibly important point and suggests even more insights. The money quote: The problem I have with conversion optimization services [all company names deleted] is less that they... Read on »

05. 8.07 | Posted by Matthew Roche in Website Optimization | Permalink