April 2007 Archives

Five Tips For Online Testing

Below, you'll find five pertinent, useful tips that were pulled from an article by Alan Rimm-Kaufman which first appeared in the September 2005 issue of Catalog Success. (I'll post the next five in the next few days.) Almost any question... Read on »

04.25.07 | Posted by Jamie Roche in Website Optimization | Permalink

Think ‘Evolutionary,’ Not Revolutionary, with Site Re-Designs

“On that fateful Tuesday morning, a big switch was flipped, and if we were lucky things improved.” That’s how the ecommerce marketing manager for a large online retailer described the company's old approach to site redesign: they’d spend a month... Read on »

04.24.07 | Posted by Matthew Roche in Website Optimization | Permalink

Running Multiple A/B Tests on the Same Landing Page

If you want to optimize two separate elements on the same page, there are a few things to keep in mind. On miacosa.com, I currently have two A/B test taking place. The most obvious one is the hero shot where... Read on »

04.18.07 | Posted by Brian Hawkins in Landing Pages | Permalink

7 Rules for Landing Page Optimization

This is from Jon Mendez' blog: optimizeandprophesize.com: This is by no means a definitive look at what matters on landing pages. There are more than seven rules. For additional insight I would direct you to this three-part series on Landing... Read on »

04. 5.07 | Posted by Jon Mendez in Landing Pages | Permalink

First Level Segmentation

The battle to extract value from ANY segmentation exercise comes down to how well, and how quickly segments can be identified that respond to different treatment.  There are several parts to this.  First segments need to be selected.  These segments... Read on »

04. 4.07 | Posted by Jamie Roche in Website Optimization | Permalink

The Next Generation of Digital Marketing Agencies

This is from Jon Mendez' blog optimizeandprophesize.com: A few weeks ago I heard the president of a digital agency conglomerate talk about how to plan a campaign: Think about what you want the consumer to do, and then plan the... Read on »

04. 4.07 | Posted by Jon Mendez in | Permalink

One Size Doesn't Fit All

This was in Advertising Age this morning: Local Focus: John Fleming, exec VP-chief marketing officer of Wal-Mart's Wal-Mart Stores Division, said the retailer is working to base product selection in stores more on the needs of the local community... Read on »

04. 1.07 | Posted by Jamie Roche in Targeting | Permalink | (Comments: 0) | (TrackBacks: 0)