March 2007 Archives

Altima's Guerilla Campaign Fizzles Online

Anticipointment - When We raise expectations to the point that our subsequent delivery actually creates ill will. Check out this Altima campaign... Read on »

03.28.07 | Posted by Matthew Roche in Targeting | Permalink | (Comments: 0) | (TrackBacks: 0)

Optimizing college test prep

Remember the SAT? If you’ve blocked it out, you’re certainly not alone. If you’re reliving the pain with your kids, you may be able to offer them a better experience. Enter Prep Me, a Chicago-based company that offers an online... Read on »

03.28.07 | Posted by Jill Druschke in | Permalink | (Comments: 0) | (TrackBacks: 0)

Landing Page Optimization Using the Taguchi Method

Like most (all) companies with websites, improving the conversion rate of paid traffic is a priority for us. When this optimization was, we sent all traffic to our home page and we tested our homepage content and layout to identify... Read on »

03. 5.07 | Posted by Jamie Roche in Landing Pages | Permalink | (Comments: 0) | (TrackBacks: 0)