January 2007 Archives

Landing Page Techniques Lower Acquisition Costs

Contributed by Matthew Roche, CEO Offermatica Any marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost. With acquisition costs that can rise to $60 to... Read on »

01.10.07 | Posted by Jamie Roche in Landing Pages | Permalink | (Comments: 0) | (TrackBacks: 0)

Beyond Keyword Optimization

Contributed by Rob Schmults Vice President Sporting Goods and Business Management, GSI Commerce The rate of change online used to be fun. Chasing the cutting edge was an exciting occupation with limited accountability. But now ROI, quarterly budgets, and the... Read on »

01. 1.07 | Posted by Jamie Roche in Targeting | Permalink | (Comments: 0) | (TrackBacks: 0)